PROTEIN, PeRsOnalized nutriTion for hEalthy livINg

PROTEIN (PeRsOnalized nutriTion for hEalthy livINg), a three-and-a-half year European Commission Horizon 2020 funded initiative, is supported by a consortium of 20 pan-European technology, research, consumer and industry partners.

This research initiative will develop and supply personalized nutrition and physical activity support using Artificial Intelligence (AI) information and techniques so that people can make healthier choices based on their unique needs, behaviors and preferences.

Researchers will assess what works best for particular people, and PROTEIN will deliver personalized support and resources to individual consumers making use of pioneering technologies which enable personalised recommendations.

PROTEIN partners will engage consumers through grocery stores, online supermarkets, restaurants, and digital shops to develop a platform of tools and resources that can personalize dietary programs and physical activity plans. The project aims to provide a suite of tools individuals can use to personalize healthier grocery purchases and physical activity habits based on their own needs and preferences.