Dietitians Week 2019

In June 2019 we focused on #WhatDietitiansDo to explain the diversity within the dietetic profession and make the case for more investment in dietetic services.

Polling undertaken for us by Populus showed that nearly 40% of the public want access to a dietitian for advice on healthy eating, but only 10% are able to do so. We believe the case for more investment in dietetics is strong – especially as poor diet is now the biggest single risk factor for poor health, more so even that smoking.

Outcomes

DW2019 was our most successful ever, with more reach, impact and engagement than ever before. Highlights include:

1. Over 11,500 uses of the #WhatDietitiansDo hashtag
2. Social reach of over 23 million, up 12% on 2018
3. More than 13,000 engagements across our social media accounts
4. 41,000 video views in the week alone